FIFA Looks to its World Cup Digital Offering to Broaden its Reach
Jun 15, 2018
A month of football, 64 games across 12 stadiums, let the bonanza begin. Russia hosts the 2018 FIFA World Cup, a tournament which will be watched by millions across the globe. Not only watched but analysed, studied, discussed and watched again across many different platforms. For 2018 FIFA is looking to reach out to football fans everywhere through its FIFA Digital offerings, providing the up close, exclusive access to the teams and matches for the modern audience. Whoever you support, whatever your level of passion and interest the FIFA website and social media platforms aim to host the news, the videos, the stats, the competitions to satisfy all your World Cup needs.
Following Your Team
It will now be easier than ever to follow your team. Whether at the game, in front of the television or sat on your daily commute, all the must know the information will be at the touch of a button. For Russia 2018 FIFA have a reporter assigned to all of the 32 participating nations, offering exclusive content across all their media platforms. The content will be available in a number of languages including the native language of each of the teams being followed. Indeed FIFA Digital is doubling the number of languages involved as football’s governing body looks to reach out to a huge global audience, also including match reports in international sign language. Select your team for all the updated news, statistics, player information and video highlights.
Group a
Group e
Group f
A Blog Per Match
FIFA Digital will let you follow the whole build up to every game, with its match blogs beginning up to 3 days before the game. Get exclusive content from reporters, behind the scenes information and pictures, interviews, press conferences and more. Produced in 6 languages FIFA Digital brings exclusive access to complement your usual media content or to use as your main World Cup 2018 source. Get the FIFA renovated app, available in iOS and Android to have these digital offerings to hand whenever you want.
FIFA Media Platforms to Follow Russia 2018
Social media is a key element to following and participating in the 2018 World Cup. Twitter will provide a live feed on match days, giving a blow by blow account of the match as it happens, backed up by all the latest photos and post-match interviews. You will also get to vote for your man of the match too. Each team will have its own Facebook page for fans to get involved with, while Instagram will bring you the most up to date photos of all the action, the players and the images from all 12 stadiums, looking to show the World Cup for the great spectacle it is.
FIFA Wants You to Get Involved
Social media is about involvement and having your say and FIFA wants this to be true across its platforms too. A dedicated Fan Zone page on their site allows for users to engage in a variety of competitions, discussions and tasks. They are looking for fans to not only vote for their man of the match for all 64 games but to get involved and pick the goal of the tournament as well as the fan’s team of the 2018 World Cup finals. Fans can also win prizes in the match predictor game and by selecting a fantasy football squad, the prizes on offer including a Kia Sportage car and a Hisense television. For all the old school football fans out there FIFA is bringing a digital version of the Panini sticker album for online collection and swaps.
How people consume media has changed significantly in recent years and the FIFA Digital offering recognises this fact. We will still mass around our televisions to cheer on our teams, have a beer and discuss the finer points with family and friends. Yet we also want all the latest news, interviews, statistics, highlights and reactions at our fingertips. FIFA aims to bring such exclusive content to the football fan across its multiple media platforms, to engage with fans of all ages across the globe. Football evokes emotions other sports struggle to compete with and the World Cup, held every 4 years, is the pinnacle of the game. FIFA will be hoping its digital reach will hit the mark with not only existing football fans but all new fans following their nation through the tournament.
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